It was fantastic to see so many new faces and conduct such an informative meeting with updates from City West Water, Footscray Police and Kelsey was on hand to take us through the incredible new website.
 

🎉  WE HAVE REACHED 80 MEMBERS!
Yes Eighty, which is our biggest membership base ever! This is a huge milestone and a reflection of the strength and unity of Yarraville’s Business Community. 

NEXT YBA MEMBER MEETING

Tuesday 30th September 2025

Come along and learn how to optimise your Google Business Profile and harness the power Google Reviews with Kelsey.

When people search for“best café near me”,“Yarraville hairdresser”, or“local plumber in Melbourne’s inner west”, Google shows them a map with the top businesses first. If your profile isn’t claimed or properly optimised, you’re missing out on free traffic, phone calls, and sales.

Here’s how toclaim, optimise, and make your Google Business Profile work hard for you.

Step 1: Claim Your Profile (or Create One)

Go to Google Business Profile.Sign in with yourbusiness email(not a personal one if possible).Search for your business name.If it appears, claim it; if not, follow the steps to create it.Verify your business.Google usually sends a postcard with a code, or sometimes lets you verify by phone or email.

Local Tip:Many Yarraville businesses already have an unclaimed listing created automatically by Google. Claim it ASAP before someone else does.

Step 2: Fill Out Every Detail

Google loves complete profiles. The more details you give, the higher you rank.

Business Name– Use your actual trading name, not keyword-stuffed titles.Address & Map Pin– Make sure it’s 100% accurate. Wrong map pins frustrate customers.Business Hours– Keep them updated for holidays and special events.Phone & Website– Use a number you actually answer.Categories & Services– Pick the main category first (e.g., Café, Hair Salon), then add extra services.Description– Write 2–3 sentences about what makes your business special. Include local keywords naturally (“family-owned Yarraville café serving award-winning coffee”).

Step 3: Add Photos That Sell

Businesses with great photos get more clicks and calls.Exterior photo: Help customers recognise your shop from the street.Interior photo: Show your atmosphere (clean, welcoming).Product/service shots: Post your best dishes, hairstyles, or products.Team photo: Locals love putting faces to names.

Pro Tip:Add at least 5–10 photos and update them monthly. Seasonal photos (like Christmas decorations or festival specials) show you’re active.

Step 4: Post Regular Updates

Google lets you post updates, like a mini social media feed.Sharespecials, new products, or events(e.g., “Pop-Up Coffee Stand at Yarraville Festival this Sunday!”).Postat least once a week—fresh posts can improve ranking.Always include acall to action: “Call now,” “Order online,” or “Visit us today.”

Step 5: Get More Reviews (and Reply to All of Them)

Reviews are gold. Businesses with lots of good reviews appear higher in search results.

Ask happy customers– A simple “Would you mind leaving us a quick Google review? It really helps local businesses” works.Make it easy– Send them your direct Google review link.Respond to every review– Thank people for positive ones and handle negative reviews calmly and professionally.

Local Tip:During events like theYarraville Festival, encourage visitors to leave a review while the experience is fresh.

Step 6: Use the Q&A Feature

People can ask questions directly on your profile. Check regularly and answer quickly.

Example:Q: “Do you take bookings for large groups?”A: “Yes, we do! Call us on 03 XXXX XXXX to reserve your table.”

This helps future customers too.

Step 7: Track and Improve

Google gives you insights:How many people found you on search or mapsHow many clicked your phone number or websiteWhat keywords they used to find you

Check monthly and adjust. If people often search “vegan coffee Yarraville” and you offer it, make sure it’s in your description and photos.

Why This Matters

Most customers now search online before deciding where to spend their money. A well-optimised Google Business Profile is like having a 24/7 digital shopfront that attracts locals even when you’re closed.

And best of all? It’scompletely free—you just need to keep it updated.

Quick Action Checklist

Claim or create your profile today Fill out every detail (accurately) Add 5–10 great photos Post weekly updates Ask for 2–3 new reviews every week Check insights monthly

Do this consistently, and you’ll notice more calls, more visits, and more locals choosing you over competitors.

1. Optimise Your Google Business Profile

If you haven’t yet, claim and complete your profile (see our last article!). It’s free, improves local search visibility, and helps customers find you fast.

2. Post Local Content on Social Media

Share what’s happening around Yarraville—new stock arrivals, today’s specials, or even street festivals. Locals love feeling part of the community.

3. Run a Weekly Special or “Locals’ Day”

Offer a small discount or free add-on one day a week for locals. Promote it online and in-store with signs.

4. Collaborate with Other Businesses

Team up with a neighbour—café + florist, hair salon + boutique. Cross-promote each other’s services or create package deals.

5. Collect Emails (and Use Them!)

Offer a free coffee upgrade, mini discount, or entry to a monthly prize draw in exchange for email sign-ups. Send short, helpful updates or specials monthly.

6. Say Yes to Loyalty Programs

Even a simple punch card works. Digital options (Square, Stamp Me) make it easy.

7. Share Customer Stories

Post a quick photo of a happy customer (with permission). People love seeing locals supporting locals.

8. Host a Mini Event or Workshop

Think tasting nights, craft workshops, or a “Meet the Maker” session. Events get people through the door.

9. Join Community Events

Pop-ups atYarraville FestivalorYarraville Soundsare perfect exposure. Thousands of visitors walk past—make sure they see you!

10. Use Local Media

Contact community newspapers or radio with a story—“New business opens in Yarraville” or “Local shop launches eco-friendly range.” They’re always looking for local news.

11. Offer a Birthday Club

Collect birthdays (email or sign-up form) and send customers a discount or freebie during their birthday month.

12. Run a Social Media Giveaway

Give away a product or gift voucher. Ask people to follow you and tag a friend—this spreads fast locally.

13. Create Seasonal Specials

Think Valentine’s gift bundles, spring menu launches, or back-to-school haircuts. Tie your marketing to what’s happening now.

14. Take Great Photos

Good lighting and close-ups matter. Share fresh photos weekly—products, team, happy customers.

15. Ask for Reviews

Good reviews bring trust. Remind happy customers: “Your review helps local businesses like ours!”

16. Reward Word-of-Mouth Referrals

Offer a small bonus when customers refer a friend—discounts or freebies work well.

17. Stay Consistent

The best marketing isn’t flashy—it’s steady. Post weekly, send a monthly email, and update your Google profile regularly.

Ready to Grow?

Pick 3 ideas and start this week. The businesses that market consistently—not just during quiet times—are the ones locals remember and recommend.

1. The Classic Punch Card

Why it Works:Simple, familiar, and cheap.How to Do It:Print basic cards—“Buy 9, get the 10th free” for coffees, haircuts, or small purchases.Local Twist:Add your business logo and a fun line like “Yarraville Regulars Deserve Rewards!”

2. Digital Loyalty Apps

Why it Works:Customers love convenience and hate losing cards.How to Do It:Apps likeStamp MeorSquare Loyaltyare affordable and easy to set up.Pro Tip:Digital apps can also collect customer emails for future marketing.

3. VIP or “Locals” Club

Why it Works:People love feeling special.How to Do It:Offer a freebie or special deal for members who join your email or SMS list.Example:“Join our Yarraville VIP Club—get 10% off every Wednesday.”

4. Birthday or Anniversary Rewards

Why it Works:Personalised offers make customers feel valued.How to Do It:Collect birthdays when customers sign up and send a voucher or freebie during their birthday month.Example:“Happy Birthday from [Your Business]—Enjoy a Free Slice with Your Coffee!”

5. Refer-a-Friend Bonus

Why it Works:Locals trust word-of-mouth.How to Do It:Offer a small reward when someone refers a friend.Example:“Bring a friend who’s never visited—You both get 20% off today.”

Quick Tips for Success

Promote It Everywhere:Posters, counter signs, and social media posts.Make It Simple:The easier it is to join, the more people will sign up.Track & Thank:Always thank repeat customers—it’s the cheapest marketing you’ll ever do.

Start Today

Chooseone programto try this month. Even a simple punch card can turn casual visitors into loyal regulars—and loyal customers spend67% moreover time.

Here’s how to make the media notice you.

1. Find the Right Media Outlets

Start withlocal-focused channelswhere your customers hang out:

Community newspapers– ThinkMaribyrnong & Hobsons Bay Star Weekly.Local radio– Stations like3CR Community RadioorInner West FM.Neighbourhood Facebook groups– Yarraville Village and inner-west Melbourne pages often share local business news.

Pro Tip:Write down names of editors, journalists, or group admins—you’ll need them for pitching.

2. Give Them a Story, Not an Ad

Media outlets don’t care about your sales pitch—they care about stories.

What’s new?– “Yarraville café launches Melbourne’s first vegan lamington.”What’s special?– “Family-run boutique celebrates 20 years serving locals.”What’s happening soon?– “Local salon offering free haircuts for charity this weekend.”

Thinkhuman interestorcommunity value, not “buy from us now.”

3. Write a Simple, Catchy Pitch

Your email or message doesn’t need to be fancy—just clear.

Subject line:“Local Yarraville Café Hosts Free Tasting for Yarraville Festival Visitors”

Body:“Hi [Name],We’re hosting a free coffee tasting this Sunday as part of the Yarraville Festival. We’d love to invite the community to try our locally roasted beans. Happy to provide photos or an interview if helpful.”

Keep it under 150 words.Attach 1–2 great photos—editors love ready-made visuals.

4. Time It Right

Send pitches early in the week—most community papers plan stories Monday–Wednesday.For events, pitch 1–2 weeks beforeso they have time to include it.

5. Be Easy to Work With

Journalists are busy. Make their life simple:

Reply fastif they ask questions.Be available for a quick interview or quote.Thank themand share the story on your social channels once it’s live.

6. Repurpose Every Bit of Coverage

Once you’re featured,make it work harder for you:

Share the link on Facebook, Instagram, and your Google Business Profile. Print and display the article in-store—customers love supporting featured locals. Include it in your email newsletter:“We were featured in Star Weekly!”

Quick Free Publicity Checklist

Research local papers, radio, and groups Pitch a real story, not a sales ad Write a short, clear email with photos Send it 1–2 weeks before events Reply fast and be helpful Share any coverage everywhere

Getting featured locally builds credibility fast.Customers trust businesses they see in the news—and best of all, it’s free.

A simple customer database (emails or phone numbers) lets you remind people why they love your business, share specials, and keep them coming back.

Here’s how to build one—without being pushy.

1. Offer Something Worth Signing Up For

People won’t hand over their email or phone number just because you ask—they need a reason.

Quick incentives work best:“Join our VIP list—Get 10% off your next visit.”“Win a $50 gift card each month—Enter with your email.”“Locals Club: Be first to hear about specials & events.”

Put a simple sign at your counter or include it in your online checkout.

2. Keep It Simple

Usea basic notebook, spreadsheet, or free tools like Mailchimp or Square. Only collect what you need—name, email, and (optional) birthday for special offers.

The easier it is, the faster your list grows.

3. Ask at the Right Time

Face-to-face:Ask when the customer is happy—“Can I pop you on our VIP list? We send out a monthly special just for locals.”Online:Add a quick checkbox—“Yes, send me locals-only deals.”

4. Stay Legal (and Respectful)

Australia’s spam laws mean you need permission to contact people. Always:

Tell them what they’re signing up for (“monthly specials and updates”). Give them a way to unsubscribe.

5. Email or Text Them Regularly (But Not Too Much)

The goal isn’t to spam people—it’s to remind them you’re here.

1–2 times a month is enough. Share something useful or tempting:“This week only: Free brownie with every coffee.”“We’ve just launched a new menu—here’s a sneak peek.”

6. Reward Loyalty

Sendthank-you offersto repeat customers orbirthday discounts. A small gesture keeps people coming back—and makes them feel valued.

Quick Database Success Checklist

Offer a small incentive to sign up Collect only name, email, (and maybe birthday) Use simple tools or even a paper list Get permission—no spamming Send 1–2 helpful or tempting offers each month

A customer database turns one-time visitors into loyal regulars.Start collecting today—you’ll be amazed how quickly “just a list” becomes your best marketing tool.

With a few simple habits, you can stay organised, stress less at tax time, and know exactly how your business is performing.

1. Separate Business and Personal Spending

Get a dedicated business bank account—even if you’re a sole trader. Use a separate card for all business purchases.

This makes tracking income and expenses simple—and keeps the tax office happy.

2. Track Everything Weekly (Not Just at Tax Time)

Set aside 30 minutes every weekto record income and expenses. Use simple accounting software likeXero, MYOB, or QuickBooks—or even a spreadsheet if you’re small and just starting.

Doing it weekly avoids the “shoebox full of receipts” panic.

3. Go Paperless With Receipts

Snap photos of receipts and upload them to a folder or app (Xero and MYOB let you attach receipts to transactions). Name them clearly—“Coffee Beans – March 12.”

No more faded paper receipts when tax time rolls around.

4. Know What You Can Claim

Many local businesses miss out on deductions. Common ones include:Stock or suppliesMarketing costs (like flyers or Facebook ads)Professional services (accountant, legal advice)Business equipment under the instant asset write-off threshold

Pro Tip:Check the ATO small business deductions list or ask your accountant—don’t guess.

5. Put Tax Money Aside Every Week

Transfer10–20% of your incomeinto a separate “tax savings” account. This avoids nasty surprises at BAS or EOFY time.

6. Review Monthly, Not Just Yearly

Check your numbers once a month:Are sales growing or dropping?Are expenses creeping up?

Catching problems early means you can fix them before they hurt.

7. Get Professional Help (Even Briefly)

Even if you do your own books,check in with an accountant once or twice a year. A 1-hour session can save you hundreds (sometimes thousands) in missed deductions or tax mistakes.

Quick Accounting Habits Checklist

Separate business and personal accounts Record income & expenses weekly Snap and store receipts digitally Know your deductible expenses Save tax money weekly Review finances monthly Get professional advice at least once a year

Simple accounting habits meanless stress, fewer mistakes, and more money in your pocket.Start this week—future you will thank you.

Here’s how to find grants, apply smartly, and give yourself the best chance of getting approved.

1. Know Where to Look

You don’t need to dig for hours—start with these reliable sources:

Business Victoria– business.vic.gov.au lists current grants.Grants.gov.au– National database of government grants.Council programs– Maribyrnong Council sometimes offers local business support grants.Industry groups– Some sectors (like hospitality or retail) have their own funding options.

2. Focus on Grants That Match Your Business

Don’t waste time applying for everything. Look for grants that fit:

Your size– Some are for sole traders; others are for businesses with staff.Your purpose– Marketing upgrades, sustainability projects, or business growth.Your location– Local and state grants often prioritise Yarraville and inner-west businesses.

3. Have These Basics Ready

Grant applications often ask for the same information. Save time by preparing:Your ABN and business registration details1–2 sentences about your business(“Family-owned Yarraville café serving locals since 2015”)What you’ll use the grant for and whyBasic financial details(profit/loss or turnover)

Keep these in a simple document you can copy-paste from.

4. Tell a Clear, Simple Story

Grant assessors want to seeimpact, not just numbers.

Show how the money helps you grow or help the community.Example:“This grant will allow us to buy a commercial fridge, increase production, and hire one extra local staff member.”

5. Apply Early (and Follow Instructions Exactly)

Many grants close once they hit a funding cap—apply as soon as it opens. Read the guidelines carefully; missing one document can get you rejected immediately.

6. Keep It Short and Clear

Assessors read dozens of applications. Usesimple language and bullet points—no long-winded business jargon.

7. Don’t Be Afraid to Ask for Help

Your accountant or bookkeeper can help with financials. Business Victoria and local councils often have free workshops on writing applications.

Quick Grant Success Checklist

Check Business Victoria, Grants.gov.au & Maribyrnong Council regularly Only apply for grants you qualify for Prepare ABN, business description & simple financials Show how the grant will grow your business or benefit locals Apply early & follow instructions exactly

Small business grants aren’t guaranteed, but with the right approach, they’reone of the easiest ways to get funding without debt.Start checking this week—you might be surprised what’s available.

Here’s how to attract great young locals and make sure they stick around.

1. Make Your Job Ad Stand Out

Young workers scroll past boring ads.

Keep it simple & friendly:“Join our team! We’re a busy Yarraville café looking for a reliable, friendly barista. Flexible hours & great team vibes.”Highlight perks:Flexible shifts, training, staff discounts—whatever makes you better than the place next door.Post where they hang out:Local Facebook groups, Instagram, or even a sign in your window—many young locals aren’t trawling job sites.

2. Ask Your Customers & Staff for Referrals

Word-of-mouth works for hiring too.

Tell regulars you’re looking—locals often know a young family member or friend looking for work. Offer a small referral bonus (like a $30 voucher) if they recommend someone who stays.

3. Make Interviews Relaxed but Clear

Young workers often feel nervous. Keep interviews casual but ask clear questions:

“What days are you free?” “Have you worked with customers before?” “What do you like about this type of work?”

Look for reliability and attitude first—skills can be trained.

4. Train Properly (and Quickly)

Don’t just throw them in on day one. Show them step-by-step what you expect, and pair them with an experienced staff member for the first few shifts.

A solid first week builds confidence—and reduces no-shows.

5. Keep Shifts Consistent

Young employees juggle school, uni, or other jobs.

Try to keep shift times consistent week-to-week so they can plan their schedules.

Happy, organised staff are far less likely to quit suddenly.

6. Give Feedback (and Notice the Good Stuff)

Praise great work—“You handled that busy rush like a pro!” If they make mistakes, guide them kindly. Young staff are still learning.

Feeling appreciated keeps them motivated—and loyal.

7. Make It Fun to Work for You

Create a team vibe—laugh with your staff, not at them. Offer small perks—free coffees, staff discounts, or celebrating birthdays together.

Young employees talk; a fun workplace gets you more applicants.

Quick Hiring Checklist

Write a friendly, clear job ad Ask customers & staff for referrals Focus interviews on reliability & attitude Train properly in the first week Keep shifts consistent Praise great work & guide mistakes kindly Build a fun, team-friendly culture

Hire well, and young locals won’t just show up—they’ll become reliable team members who bring energy and community connection to your business.

Here’s how to make networking easier (even if you dread it).

1. Change How You Think About Networking

Stop thinking “I have to impress people.” Instead, think:“I’m here to meet locals and learn something useful.”

Take the pressure off—you’re not pitching; you’re building relationships.

2. Pick the Right Events

Not all networking is the same.

Choose smaller, community-focused eventslike YBA networking nights or local council workshops. Big expos can feel overwhelming; start where conversations are casual.

3. Go With a Simple Conversation Starter

You don’t need a clever opening line. Try:

“Hi, I don’t think we’ve met yet—I run [your business]. What do you do?” “Have you been to one of these events before?”

Most people are just as nervous—they’ll appreciate you starting.

4. Talk Less, Listen More

Networking isn’t about talking non-stop about your business.

Ask questions like:“What’s your business working on at the moment?”“What’s been the best thing about being part of Yarraville’s business community?”

People remember good listeners.

5. Share, Don’t Sell

Talk about what you do naturally, not as a hard sell. Example: “I run a small gift shop in Yarraville—this month we’re trying some new locally made candles.”

It keeps things casual and relatable.

6. Always Swap Details

Have business cards handy or add them straight into your phone contacts. Say: “Can I grab your card? I’d love to stay in touch.”

7. Follow Up (Most People Don’t!)

The magic happens after the event.

Send a quick message or email within 48 hours:“Great to meet you at the YBA networking night! Let’s catch up for a coffee soon.”

This simple step is where partnerships actually happen.

8. Start Small and Be Consistent

Networking gets easier the more you do it. Aim to attendone local event a month—you’ll quickly start seeing familiar faces, which makes it far less intimidating.

Quick Networking Checklist

Shift mindset—listen, don’t pitch Start with small, local events Use simple conversation starters Share naturally, don’t hard-sell Swap contact details Follow up within 48 hours Attend one event a month

Networking isn’t about being “salesy”—it’s about showing up, being curious, and building real relationships.Do that, and locals will start recommending you without you even asking.