A great offer doesn’t just get attention—it getsimmediate action. Whether you want to fill tables, move stock, or get more bookings, the right wording can turn casual browsers into paying customers.
Here’s how to create irresistible local offers that make people say “I need that—now!”
1. Make It Clear and Simple
People won’t buy if they have to think too hard. Sayexactlywhat they get:“Buy 1 Coffee, Get 1 Free This Saturday Only”“10% Off All Gifts This Weekend in Yarraville”
No confusing terms, no tiny print—just a clear benefit.
2. Add Urgency (Why They Should Act Now)
Limited-time offers work because people hate missing out. Use phrases like:“This Week Only”“Ends Sunday”“Only 20 Available—First In, Best Dressed”
3. Tie It to Something Local
Locals love community connection.
Examples:“Yarraville Festival Special – Free Tasting All Weekend”“Inner-West Locals Get 15% Off This Friday”
Mentioning local events or the suburb feels personal—and makes people feel included.
4. Keep It Relevant to Your Best Sellers
Don’t discount everything—focus on what sells best or what gets people in the door.
Cafés: A free upgrade, special menu item, or bundle deal. Retailers: “Buy 2, Get 1 Half Price” on popular items. Services: “Book This Week, Get a Free Add-On.”
5. Use Active, Exciting Words
Boring = ignored. Use words thatpaint a pictureor sound exciting:
Instead of:“Discount available” Say:“Grab Your Free Brownie Today!”or“Snag This Weekend Deal Before It’s Gone!”
6. Post It Everywhere
Share your offer on:Social media(with a great photo)Google Business Profile(posts boost search visibility)Email or SMS(your database loves early access)In-store signs(catch walk-ins and regulars)
Quick Offer Checklist
Clear & simple (no fine print) Urgent (“Ends Sunday!”) Tied to local events or community Focused on best-sellers Uses active, exciting words Shared everywhere—socials, email, in-store
A great local offer doesn’t feel pushy—it feels like afun, easy reason to visit you now. Test one this week and watch how quickly locals respond.
