Think social media ads are expensive or complicated? They don’t have to be.Even $10 can get your business in front of hundreds of localsif you target the right way.
Here’s how to run simple, effective ads that bring real customers—not just likes.
1. Pick the Right Platform
Facebook & Instagram are best for local businesses.They’re perfect for cafés, retail, salons, and services because you can target peopleright in Yarraville and nearby suburbs.
2. Set a Small, Smart Budget
Start with$5–$10 a day for 5–7 days.You don’t need huge spending—short bursts around busy times or events (like weekends or Yarraville Festival) work well.
3. Target Locals Only
This is where social ads shine:
Location:Target Yarraville + 5–10 km radius.Age & interests:If you sell kids’ clothes, target parents aged 25–40; for hair salons, target women in your area.Keep it simple:Don’t overcomplicate—local + age range is often enough.
4. Use One Great Photo or Video
Clear, bright images of your product or shop work best. People love seeing locals: include staff or customers if you can (with permission). Videos under 15 seconds get more engagement—try a quick product demo or “behind the scenes.”
5. Write Simple, Punchy Text
Your ad doesn’t need fancy copywriting—justsay what you’re offering and why they should care.
Example:“ Yarraville locals! Try our new vegan brownies—this weekend only, buy 1 get 1 free. Order now or drop in today!”
Always include acall to action: “Order now,” “Visit us today,” or “Book your spot.”
6. Boost a Post (The Easy Way)
If ads feel scary,start by boosting a Facebook or Instagram postthat’s already doing well.
Pick a post with good likes or comments—Facebook will show it to more locals for a small fee.
7. Check Results (and Learn)
Look at basic numbers after a few days:How many people saw it?Did they click, call, or comment?
Double down on what works; tweak the photo or text next time if it doesn’t.
Quick Social Ads Checklist
Start with $5–$10 for 5–7 days Target Yarraville + nearby suburbs Use 1 bright, clear photo or short video Write simple, clear text + call to action Boost a popular post if you’re new Review results and improve next time
Social ads aren’t about being fancy—they’re aboutreminding locals you’re here. Even one well-timed $10 ad can fill tables, sell stock, or get people through your door.
