If you hate networking, you’re not alone. Many business owners cringe at the thought of “working the room.” But here’s the truth:networking isn’t about selling—it’s about making real connections.Done right, it feels natural, not forced, and it can lead to new customers, partnerships, and opportunities.
Here’s how to make networking easier (even if you dread it).
1. Change How You Think About Networking
Stop thinking “I have to impress people.” Instead, think:“I’m here to meet locals and learn something useful.”
Take the pressure off—you’re not pitching; you’re building relationships.
2. Pick the Right Events
Not all networking is the same.
Choose smaller, community-focused eventslike YBA networking nights or local council workshops. Big expos can feel overwhelming; start where conversations are casual.
3. Go With a Simple Conversation Starter
You don’t need a clever opening line. Try:
“Hi, I don’t think we’ve met yet—I run [your business]. What do you do?” “Have you been to one of these events before?”
Most people are just as nervous—they’ll appreciate you starting.
4. Talk Less, Listen More
Networking isn’t about talking non-stop about your business.
Ask questions like:“What’s your business working on at the moment?”“What’s been the best thing about being part of Yarraville’s business community?”
People remember good listeners.
5. Share, Don’t Sell
Talk about what you do naturally, not as a hard sell. Example: “I run a small gift shop in Yarraville—this month we’re trying some new locally made candles.”
It keeps things casual and relatable.
6. Always Swap Details
Have business cards handy or add them straight into your phone contacts. Say: “Can I grab your card? I’d love to stay in touch.”
7. Follow Up (Most People Don’t!)
The magic happens after the event.
Send a quick message or email within 48 hours:“Great to meet you at the YBA networking night! Let’s catch up for a coffee soon.”
This simple step is where partnerships actually happen.
8. Start Small and Be Consistent
Networking gets easier the more you do it. Aim to attendone local event a month—you’ll quickly start seeing familiar faces, which makes it far less intimidating.
Quick Networking Checklist
Shift mindset—listen, don’t pitch Start with small, local events Use simple conversation starters Share naturally, don’t hard-sell Swap contact details Follow up within 48 hours Attend one event a month
Networking isn’t about being “salesy”—it’s about showing up, being curious, and building real relationships.Do that, and locals will start recommending you without you even asking.
