Think blogging is only for big brands?Local businesses that blog get more Google traffic, more trust, and more customers.The best part? You don’t need to be a writer—you just need to share helpful, local-focused content.
Here’s how to write quick, simple blogs that bring people in.
1. Write for Locals, Not the Whole Internet
Focus on Yarraville & nearby suburbs.
Examples:“The Best 5 Gifts You Can Buy in Yarraville for Under $50”“What to Try at the Yarraville Festival This Year (and Visit Us Too!)”
Locals search for these exact things—Google will show your post when you mention your area.
2. Keep It Short and Simple
300–600 words is enough. Use short paragraphs, bullet points, and headings so people can skim.
Structure example:Headline:Promise something helpful.Intro (2–3 sentences):Why this matters to locals.List or steps:Quick, easy-to-read tips.Call to action:“Drop by this week to see our new range!”
3. Share Local Stories
Feature customers, staff, or community events.
Example: “Meet Sarah, Our Favourite Regular Who’s Been Coming Here for 5 Years.”
People love seeing familiar faces—and they share these posts.
4. Answer Common Questions
Think about what customers ask you every day and write a quick blog answering it.
“What’s the Best Way to Care for Indoor Plants in Melbourne’s Winter?” “How to Choose the Perfect Gift for Teachers (5 Local Ideas).”
5. Add Photos (Locals Love Seeing Locals)
Use real photos of your products, shop, or team. Google also loves posts with photos—it keeps people on the page longer.
6. Post Regularly (But Don’t Stress)
One blog a month is fine if you’re consistent. Share it everywhere—Facebook, Instagram, email newsletters, and your Google Business Profile.
7. Always Add a Call to Action
Tell readers what to do next: “Visit us this weekend for a free tasting.” “Pop in to see our new locally made candles.”
Quick Blogging Checklist
Focus on locals & include your suburb name Keep posts 300–600 words & easy to skim Share local stories or answer common questions Add real photos Post at least once a month Always include a clear call to action
Blogging doesn’t need to be perfect—it just needs to behelpful and local. Even one good post can get shared around the community and bring new customers through your door.
