When locals search for “best coffee near me” or “Yarraville hairdresser,” you want your business showing up first. That’s what Local SEO (Search Engine Optimisation) does—gets you found by people ready to buy.
The good news? You don’t need to be techy or spend thousands. Follow this simple cheat sheet to climb local search results fast.
1. Claim & Optimise Your Google Business Profile
- Step 1: Claim your profile at Google Business.
- Step 2: Fill out everything—hours, services, description, and add at least 5–10 great photos.
- Step 3: Post updates weekly (specials, events, or new stock).
Google favours active, complete profiles.
2. Use Your Suburb Name Everywhere
Add “Yarraville” or your suburb in:
- Your website headlines & page titles
- Blog posts (“Best Gifts in Yarraville”)
- Social media captions (“Proudly serving locals in Yarraville Village”)
The more Google sees your location, the more it connects you to local searches.
3. Collect (and Reply to) Reviews
- Ask happy customers to leave Google reviews—2–3 a week adds up fast.
- Always reply (even to bad ones). Google loves active, responsive businesses.
4. Get Listed in Local Directories
Check you’re listed (correctly) on:
- Maribyrnong Council business directory
- Yarraville Business Association member list
- Other local directories or community websites
Consistent business name, address, and phone details across these sites boost rankings.
5. Post Local Content Regularly
Google rewards fresh content.
Share blogs or updates about local events, specials, or community news once a month.
Example: “What to Try at the Yarraville Festival This Year.”
6. Link With Other Local Businesses
Ask partners or collaborators to link to your website, and do the same for them. Local links show Google you’re part of the community.
7. Check How You’re Showing Up
Google your business weekly: Are you on the first page? Is all info correct?
Adjust if you notice wrong details or outdated hours.
Quick Local SEO Checklist
✔ Optimise your Google profile
✔ Use your suburb name on websites & socials
✔ Ask for (and reply to) reviews weekly
✔ Get listed in local directories
✔ Post local blogs or updates monthly
✔ Link with other local businesses
✔ Check your search results weekly
Local SEO isn’t just for big businesses—it’s how locals find you first when they’re ready to buy. Start with your Google profile today—it’s the fastest way to get results.
