Marketing doesn’t have to be expensive or complicated—especially for local businesses. Sometimes, small, consistent actions make the biggest difference. Whether you run a café, boutique, service business, or creative studio, these17 proven marketing ideaswill help youattract new customersand keep your regulars coming back.
1. Optimise Your Google Business Profile
If you haven’t yet, claim and complete your profile (see our last article!). It’s free, improves local search visibility, and helps customers find you fast.
2. Post Local Content on Social Media
Share what’s happening around Yarraville—new stock arrivals, today’s specials, or even street festivals. Locals love feeling part of the community.
3. Run a Weekly Special or “Locals’ Day”
Offer a small discount or free add-on one day a week for locals. Promote it online and in-store with signs.
4. Collaborate with Other Businesses
Team up with a neighbour—café + florist, hair salon + boutique. Cross-promote each other’s services or create package deals.
5. Collect Emails (and Use Them!)
Offer a free coffee upgrade, mini discount, or entry to a monthly prize draw in exchange for email sign-ups. Send short, helpful updates or specials monthly.
6. Say Yes to Loyalty Programs
Even a simple punch card works. Digital options (Square, Stamp Me) make it easy.
7. Share Customer Stories
Post a quick photo of a happy customer (with permission). People love seeing locals supporting locals.
8. Host a Mini Event or Workshop
Think tasting nights, craft workshops, or a “Meet the Maker” session. Events get people through the door.
9. Join Community Events
Pop-ups atYarraville FestivalorYarraville Soundsare perfect exposure. Thousands of visitors walk past—make sure they see you!
10. Use Local Media
Contact community newspapers or radio with a story—“New business opens in Yarraville” or “Local shop launches eco-friendly range.” They’re always looking for local news.
11. Offer a Birthday Club
Collect birthdays (email or sign-up form) and send customers a discount or freebie during their birthday month.
12. Run a Social Media Giveaway
Give away a product or gift voucher. Ask people to follow you and tag a friend—this spreads fast locally.
13. Create Seasonal Specials
Think Valentine’s gift bundles, spring menu launches, or back-to-school haircuts. Tie your marketing to what’s happening now.
14. Take Great Photos
Good lighting and close-ups matter. Share fresh photos weekly—products, team, happy customers.
15. Ask for Reviews
Good reviews bring trust. Remind happy customers: “Your review helps local businesses like ours!”
16. Reward Word-of-Mouth Referrals
Offer a small bonus when customers refer a friend—discounts or freebies work well.
17. Stay Consistent
The best marketing isn’t flashy—it’s steady. Post weekly, send a monthly email, and update your Google profile regularly.
Ready to Grow?
Pick 3 ideas and start this week. The businesses that market consistently—not just during quiet times—are the ones locals remember and recommend.
