Keeping customers coming back is cheaper than constantly finding new ones—and a good loyalty program makes it easy. You don’t need fancy software or big budgets to reward loyal locals. Here are5 simple, low-cost ideasthat work for cafés, retailers, salons, and service-based businesses.
1. The Classic Punch Card
Why it Works:Simple, familiar, and cheap.How to Do It:Print basic cards—“Buy 9, get the 10th free” for coffees, haircuts, or small purchases.Local Twist:Add your business logo and a fun line like “Yarraville Regulars Deserve Rewards!”
2. Digital Loyalty Apps
Why it Works:Customers love convenience and hate losing cards.How to Do It:Apps likeStamp MeorSquare Loyaltyare affordable and easy to set up.Pro Tip:Digital apps can also collect customer emails for future marketing.
3. VIP or “Locals” Club
Why it Works:People love feeling special.How to Do It:Offer a freebie or special deal for members who join your email or SMS list.Example:“Join our Yarraville VIP Club—get 10% off every Wednesday.”
4. Birthday or Anniversary Rewards
Why it Works:Personalised offers make customers feel valued.How to Do It:Collect birthdays when customers sign up and send a voucher or freebie during their birthday month.Example:“Happy Birthday from [Your Business]—Enjoy a Free Slice with Your Coffee!”
5. Refer-a-Friend Bonus
Why it Works:Locals trust word-of-mouth.How to Do It:Offer a small reward when someone refers a friend.Example:“Bring a friend who’s never visited—You both get 20% off today.”
Quick Tips for Success
Promote It Everywhere:Posters, counter signs, and social media posts.Make It Simple:The easier it is to join, the more people will sign up.Track & Thank:Always thank repeat customers—it’s the cheapest marketing you’ll ever do.
Start Today
Chooseone programto try this month. Even a simple punch card can turn casual visitors into loyal regulars—and loyal customers spend67% moreover time.
