Most local businesses focus on getting new customers, butyour real goldmine is the people who’ve already bought from you.They know you, trust you, and are far more likely to buy again—if you stay in touch.
A simple customer database (emails or phone numbers) lets you remind people why they love your business, share specials, and keep them coming back.
Here’s how to build one—without being pushy.
1. Offer Something Worth Signing Up For
People won’t hand over their email or phone number just because you ask—they need a reason.
Quick incentives work best:“Join our VIP list—Get 10% off your next visit.”“Win a $50 gift card each month—Enter with your email.”“Locals Club: Be first to hear about specials & events.”
Put a simple sign at your counter or include it in your online checkout.
2. Keep It Simple
Usea basic notebook, spreadsheet, or free tools like Mailchimp or Square. Only collect what you need—name, email, and (optional) birthday for special offers.
The easier it is, the faster your list grows.
3. Ask at the Right Time
Face-to-face:Ask when the customer is happy—“Can I pop you on our VIP list? We send out a monthly special just for locals.”Online:Add a quick checkbox—“Yes, send me locals-only deals.”
4. Stay Legal (and Respectful)
Australia’s spam laws mean you need permission to contact people. Always:
Tell them what they’re signing up for (“monthly specials and updates”). Give them a way to unsubscribe.
5. Email or Text Them Regularly (But Not Too Much)
The goal isn’t to spam people—it’s to remind them you’re here.
1–2 times a month is enough. Share something useful or tempting:“This week only: Free brownie with every coffee.”“We’ve just launched a new menu—here’s a sneak peek.”
6. Reward Loyalty
Sendthank-you offersto repeat customers orbirthday discounts. A small gesture keeps people coming back—and makes them feel valued.
Quick Database Success Checklist
Offer a small incentive to sign up Collect only name, email, (and maybe birthday) Use simple tools or even a paper list Get permission—no spamming Send 1–2 helpful or tempting offers each month
A customer database turns one-time visitors into loyal regulars.Start collecting today—you’ll be amazed how quickly “just a list” becomes your best marketing tool.
